Ad 2 Reno solicits applications (available here) from organizations each year in early fall. To learn more about the application deadline please contact Dani Raffail, public service co-chair, at (702) 812-6808 or Jamie Brant at (775) 412-7278.
Ad 2 Reno will select one non-profit, free of charge, for the development of a comprehensive advertising, marketing and public relations campaign. The volunteers, whose efforts are augmented by donations from local professionals and media outlets, typically produce work in broadcast, print and other media or as determined by our client's particular needs.
Ad 2 Reno is looking for a non-profit (501c3) organization serving the Greater Reno-Tahoe area. To apply, download a free application (available here) and send all required documents to Dani Raffail.
The typical campaign schedule goes as follows:
Quarter 1 (July through September)
- Client SelectionPre-Campaign ResearchInitial Strategy Development
- Begin solicitation of vendor/media support
Quarter 2 (October - December)
- Conclude pre-campaign researchConclude strategy developmentOngoing solicitation of vendor/media supportCreative concept developmentPublic relations campaign development
- Begin creative production
- Conclude creative productionCreative testing & researchPR campaign pre-launchMedia distributionCore campaign launch PR Campaign Launch
- AAF Club Achievement Deadline (National Ad 2 Written)
- National American Advertising Federation (AAF) Conference | Presentation and Competition
Downloads
2008 Public Service Application