Nevada Project Heartbeat was a unique client with a challenging goal: “to save lives through early defibrillation, because the shorter the time to defibrillation, the better the chance of survival.” Our “Making Nevada Heart Safe” campaign kicked off with two heart health events, sponsored by local gyms and hospitals. News releases were distributed to targeted media and events were posted its social media networks. All future collateral was based on the existing minimalist and versatile logo. Stickers, a new website and informational collateral material were developed to help raise awareness within Nevada during February, American Heart Month.