Each year, Ad2 Reno solicits applications from local organizations each year in the late Summer and selects one local non-profit to provide a comprehensive integrated marketing campaign, free of charge.
Through this program, young professionals are provided with the opportunity to spread their wings and acquire skills, while providing high-quality services to real-life clients. The work on these campaigns provides members with real world experience to supplement their résumés and portfolios.
Be Our Next Client!
Ad2 Reno is looking for a non-profit (501c3) organization serving the greater Reno-Tahoe area. Apply now! Contact Danielle Longley or Diego Sabogal, Public Service Directors with questions.
Past public service campaigns have included (click to view descriptions and work samples):
- 2010 – Nevada Project Heartbeat
- 2009 – Northern Nevada HIV Outpatient Program, Education and Services (HOPES)
- 2008 – Reno Sparks Gospel Mission
- 2007 – Court Appointed Special Advocates (CASA)
- 2006 – Nevada Econet
- 2005 – Mothers Against Drunk Driving (MADD)
The typical campaign* schedule goes as follows:
Quarter 1 (July – September)
Client Selection | Research and Target Definition | Initial Strategy Development
Quarter 2 (October – December)
Strategy Development | Solicitation of Vendor and Media Support | Creative Concept Development | Public Relations Campaign Development
Quarter 3 (January – March)
Creative Production | Copy-Testing and Research | Core Campaign Launch | Public Relations Launch | AAF Club Achievement Deadline (written portion)
Quarter 4 (April – June)
AAF National Conference | Presentation and Competition