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While live-tweeting the Super Bowl for Ad 2 I noticed something, almost unanimously everyone hated and loved the same commercials. So that got me thinking, what makes these commercials so appealing or appalling to the everyone? If we combine every good commercial into one, would that be the greatest Super Bowl Commercial ever?! One way to find out but first, let’s dissect the best of Sunday night.

Want to Grab your Audience? Nostalgia is Key

Two of the best ads from the night made you nostalgic for years past. I’m talking about both the RadioShack and Toyota featuring The Muppets.  They take the viewer  back to their childhood.  In the Toyota ad Terry Crews is going through what the viewer is going through in his mind.

Just remember to actually get something that’s nostalgic. I’m looking at your Matrix commercial KIA.

Don’t Rely on Scantily Clad Women 

What did all commercials both good and bad share? Not one of purely used the sex-appeal of the fairer sex to sell. Did anyone miss it? No. Moving on.

But Men on the Other Hand…

See all Twitter traffic mentioning H&M and David Beckham.

david_beckham_hm_ad_a_p

I don’t get it. . .

Crazy Over-the-Top Things is Still Fine (within reason)

This one has to be precise. Take a look at Audi’s Doberhuahua. Commercial starts small and quickly escalates to a Doberhuahua apocalypse. In other words take the Transformer trailer equation: Marky Mark + Transformers + Robot Dinosaurs = WIN.

Don’t take the Bud Light approach Guy + Secret Camera + Actors not doing anything = Confused Audience.

Generic = Lame

Hate to pick on Bud Light again but seriously the Cool Twist ad was the definition of generic.

I mean look at it! You could plug in any beer, no wait, any drink and the ad would not change. I mean this commercial could pass as the Bud Light Platinum commercial earlier in the night.

Don’t Play your Hand too Soon

Let’s say you’re playing Texas hold’em. You get an awesome hand and the flop is so favorable that you can’t lose. So you go all in right away. Everyone folds and your perfect hand wins you a handful of chips rather than a huge pot. This is what Budweiser did with one of the best ads of the night.

Emotional and tugs at the heart strings, this commercial has so much emotion that it might have been commercial of the night. Might have been. If you were on YouTube at all the week before the Super Bowl  you definitely saw this ad over and over again. I saw this ad so much that I just recognized it as the ad I skip on my YouTube videos. All the “umph” had been taken out. That’s a shame.

Cause a Little Controversy

I love Cheerios’ commercial the follow up to its “controversial” interracial family was so good. It featured a big ol’ F.U. to the haters while not being vulgar. It was genius.

With immigration being a hotly debated issue Coca-Cola had to know their “It’s Beautiful” paid tribute to America’s diversity and knew it would cause controversy. It also makes Pepsi drinkers seem like bigots.

 

Well I think that’s enough to make the perfect Super Bowl commercial. If you’ll excuse me I’m going to go write a script where Mark Wahlberg and his trusty Pitpug ride time traveling robot dinosaurs back to the 90’s  all while making social commentary on fracking. Oh and David Beckham will be in his chones in every shot. To see this and every other Super Bowl commercial head on over to YouTube.

 

This past weekend, Sarah and I traveled to the Coachella Music & Arts Festival to take in some good tunes, happy vibes, and creative inspiration to help get out of the springtime slump. As one of the largest music festivals in the United States, people around the country (Sarah and I included) turned to social media to upload their pictures, share their experiences, and check-in to the event.

Coachella itself was using social media to promote the event and its happenings (it even had a smart phone app that didn’t totally suck) to both festival attendees and viewers at home. Brands like Urban Outfitters, Heineken, Redbull, H&M, Playstation, Fruttare and the upcoming This Is the End movie with a nice 420 reference got in on the fun.

This is The End promotion by plane on 4-20 over Coachella Music & Arts Festival on April 4, 2013. Ads like this one were all over the Coachella Valley during the festival.   This one was probably the best pf the bunch because they clearly knew their target audience and timed it appropriately. Whoever was behind this media buy, kudos.

Other in-air ads were banners promoting the clubs at both the Wynn and Encore casinos in Las Vegas and Geico.com.

As Coachella’s exclusive beer vendor, Heineken turned the beer gardens green and definitely stepped up its game in the Heineken Domes this year. The DJs in the dome engaged their fans via user-controlled iPads that allowed fans to control the lighting patterns to each set. The domes also had free Wi-Fi so all those over-sharers could stay connected and keep their thumbs busy. Like previous years, Heineken offered campers cold beer storage, for free. Priiiiiittty awesome.

If you chose to register your wristbands (we didn’t do this), y0u could check-in to each performance on Facebook and take a picture. There were little Facebook check-in kiosks at each of the six stages. You could also unlock an exclusive Coachella badge if you checked in using Foursquare. Sadly, I totally forgot to do this. Oh well.

Lauren Randolph, or better known under her photography handle Lauren Lemon, repped’ Fruttare both weekends using Instagram. She is originally from Reno and now is living in L.A. getting paid to go to Coachella. Not bad Miss Lemon.  Take a peek at her Instagram feed to see what I’m talking about: http://instagram.com/laurenlemon.

Urban Outfitters used the hashtag #FestBest on both Instagram and Twitter to preach to their hipster disciples.  Clearly, UO knows their demographic.

The best part of Coachella by far was being able to represent Ad2 Reno! (Thanks to Sarah for letting me wear her hat. I lost mine on the flight back from the Mid Year Retreat in Orlando. Booooo.)

ad2yo ad2yolo

 

 

The big game is finally over and with it so are some very memorable moments: The Niners almost pulling a miraculous comeback. The shortest Beyoncé concert complete with the shortest Destiny’s Child reunion ever. Joe Flacco dropping the F-bomb to cap off the night. Still what most people will talk about today at the water coolers will be the ads (the blown pass interference call will be a close second). During that conversation the subject of “who had the best ad?” will eventually come up. Well I’m here to tell you who had said ad.

Oreo had the best ad. Plain and simple. It was really no contest. Before it’s Whisper Fight ad Oreo had around 2,200 Instagram followers. Shortly after the ad air its followers sky rocketed to 20,000 and is now reaching 30,000 followers (Thank you Mashable for those stats). Even so this wasn’t the best ad of the night. Their best ad wasn’t even featured in the Super Bowl.

Quick! What was the most memorable thing at the game? If you answered the power outage give yourself a pat in the back. While the network scrambled to fill time by showing Rave’s highlights and I scrambled on continuing Ad2 Reno’s #Ad2SB tweet chat going, Oreo released this little beauty.

Instantly our Twitter feed changed from “who forgot to pay the electric bill jokes” to everyone sharing this. Sure some other companies did the same thing but this got the most reactions. I wanna say that this was more talked about than any other Super Bowl ad. Sure it benefited from a freak incident that gave it the spotlight for thirty minutes, but all other advertisers had the same opportunity. The difference was that Oreo not just pounced on it but made the perfect ad to along with the situation. In other words they killed all other competitors. Their ads completed what they set out to do. Sky rocket Instagram followers, BOOM! Done. Have thirty minutes of people talking about your product, BOOM! Done. Ladies and gentlemen say hello to the lights out winner of Super Bowl Sunday, Oreo.

One last thing, I would like to thank everyone and all Ad2 chapters that tweeted with us. If you want to see all Super Bowl ads like the Whisper Fight check them out here.

Ad2 Reno #WhyAd2 Superbowl 2013

 

The biggest television event of the year is here! That’s right, it’s SUPER BOWL SUNDAY! Although we have quite a few members who are sports enthusiasts, I for one specifically watch for the Super Bowl for the ads. Don’t get me wrong, the game this year is extra special for those of us in Reno because our former college QB is now the starting QB for the 49ers in the big game. That’s right, I’m talking about Kaepernick.

Go Kap! Reno loves Kap. A lot. So, although I’m not a huge football fan, you can bet that a few more Ad2ers will be watching the game and not just the ads. Maybe.

But, we know Advertisers aren’t the only ones who wait in anticipation for these advertising gems. The Super Bowl is not only likely to be the most watched TV show this year, but  according to ADWEEK, 99.3 percent of its highly targeted audience watch the commercials.

There has been a trend of posting “teaser ads” leading up to the ads featured during the big game. You can see most of them here.

We’ll be live tweeting the ads as they roll out today on Twitter using #Ad2SB. We hope you join in on the fun and give us your thoughts/first impressions/comments/ratings of the ads right along with us. Be sure to follow @Ad2Reno and get your thumbs ready for some excessive ad tweets.

 

 

R&R Partners is seeking a well-rounded and ambitious designer to work in our Reno office. Will be responsible for all aspects of brand design and day-to-day production. Must demonstrate ninja-like skills in Illustrator, InDesign & Photoshop.

Please submit resume and work samples to hr@rrpartners.com or to:
Studio Manager
615 Riverside Dr.
Reno, NV 89503

Geo-fencing, you say?

AT&T is the first American carrier to provide location-based ads via text message. “Geo-fencing” is just what it sounds like. Participating retailers have a virtual fence around their store, and if you’re a subscriber to the service, and you’re within the “fence,” you get a coupon sent straight to your phone. The service is called “ShopAlerts,” and so far only “big city” dwellers can take advantage of it.

If successful, though, we can expect to see the service expanding to more people and with offers from more companies. We think it would be awesome to see this in Reno, don’t you? Not to worry – we’ll keep you posted.

The beauty of the text message outlet is that you don’t have to have a smartphone to participate. Your scratched-up flip-phone that you just cannot part with will work just fine.

Courtesy of Switched and TechCrunch

image credit

Super Bowl Ad Recap

Then again…no one cares about football. We all know that the Super Bowl ads are what’s really important here. There were quite a few clever commercials this year (others, not so much). Perhaps we were all a little surprised at the amount of money the auto industry put toward the big event this time around. Volkswagen, with “The Force,” featuring a mini-Darth Vader, seemed to capture the attention of audiences everywhere and earned an overall thumbs-up, according to TIME, The Washington Post and of course, Twitter.

Speaking of Twitter, we created our own hashtag for the event, #ad2sbcom (Ad2 Super Bowl Commercials). We gathered a few of our fellow ad fanatics to rally some discussion about the ads during the game…but we’ll have more on that in a minute.

Now, what about the celebrities making appearances this year? Justin Bieber and Ozzy Osbourne made quite a pair, and Kim Kardashian may or may not lose some followers after that one. Chrysler has apparently snagged Eminem for its new “Born of Fire” campaign, and he may be sticking around for a while. You can read more about that in Chrysler’s news release. And who else saw Kenny G? Yikes.

Viewers were not so enthused by GoDaddy.co, who decided to use their $3M spot to announce Joan Rivers as the new GoDaddy.co girl. Groupon also made it to the bottom-half of the rankings, with accusations that the Tibet spot belittles the country’s current crisis and leverages tragedy to promote business. The Huffington Post has more on that scoop.

So, there you have it. Aside from a few ad favorites, our viewers seemed a little less than impressed this year – maybe all the hype got hopes a bit too high. We’ll have to wait and see if $100K per second will prove to be worthwhile for this year’s big spenders.

OK, your minute’s up.

Here’s what a few of our contributing tweeters had to say during the big game:

@AmberWilhelm – #Doritos and #PepsiMax are killing it so far. #love #ad2sbcom

@jennaHub#ad2sbcom how about Motorola doing a 1984-esque commercial? Didn’t apple own that?

@selahford – RT @damhsoir_go_deo Darth Vader Volkswagen commercial.. SO CUTE #ad2sbcom

@godbeywithyou – @adage everyone at our superbowl party thought the motorolla tablet was an iPad… 1984, meet the world of apple. #ad2sbcom

@UNRadclub – @AdFreak verdict is in at our super bowl party: Volkswagen Darth Vader #ad2sbcom

@nicolerosedion – @jennaHub Eminem endorsing anything feels awkward to  me.#ad2sbcom

@brittanyrubenau – The Beetle commercial was awesome too! VW has won me over this year, hands down. #ad2sbcom

You can watch the Super Bowl ads and take a look at the rankings here. Keep the hashtag alive – share your thoughts with us on Facebook and Twitter!