Juan Alemon, Author at Ad2Reno - Ad2Reno

While live-tweeting the Super Bowl for Ad 2 I noticed something, almost unanimously everyone hated and loved the same commercials. So that got me thinking, what makes these commercials so appealing or appalling to the everyone? If we combine every good commercial into one, would that be the greatest Super Bowl Commercial ever?! One way to find out but first, let’s dissect the best of Sunday night.

Want to Grab your Audience? Nostalgia is Key

Two of the best ads from the night made you nostalgic for years past. I’m talking about both the RadioShack and Toyota featuring The Muppets.  They take the viewer  back to their childhood.  In the Toyota ad Terry Crews is going through what the viewer is going through in his mind.

Just remember to actually get something that’s nostalgic. I’m looking at your Matrix commercial KIA.

Don’t Rely on Scantily Clad Women 

What did all commercials both good and bad share? Not one of purely used the sex-appeal of the fairer sex to sell. Did anyone miss it? No. Moving on.

But Men on the Other Hand…

See all Twitter traffic mentioning H&M and David Beckham.

david_beckham_hm_ad_a_p

I don’t get it. . .

Crazy Over-the-Top Things is Still Fine (within reason)

This one has to be precise. Take a look at Audi’s Doberhuahua. Commercial starts small and quickly escalates to a Doberhuahua apocalypse. In other words take the Transformer trailer equation: Marky Mark + Transformers + Robot Dinosaurs = WIN.

Don’t take the Bud Light approach Guy + Secret Camera + Actors not doing anything = Confused Audience.

Generic = Lame

Hate to pick on Bud Light again but seriously the Cool Twist ad was the definition of generic.

I mean look at it! You could plug in any beer, no wait, any drink and the ad would not change. I mean this commercial could pass as the Bud Light Platinum commercial earlier in the night.

Don’t Play your Hand too Soon

Let’s say you’re playing Texas hold’em. You get an awesome hand and the flop is so favorable that you can’t lose. So you go all in right away. Everyone folds and your perfect hand wins you a handful of chips rather than a huge pot. This is what Budweiser did with one of the best ads of the night.

Emotional and tugs at the heart strings, this commercial has so much emotion that it might have been commercial of the night. Might have been. If you were on YouTube at all the week before the Super Bowl  you definitely saw this ad over and over again. I saw this ad so much that I just recognized it as the ad I skip on my YouTube videos. All the “umph” had been taken out. That’s a shame.

Cause a Little Controversy

I love Cheerios’ commercial the follow up to its “controversial” interracial family was so good. It featured a big ol’ F.U. to the haters while not being vulgar. It was genius.

With immigration being a hotly debated issue Coca-Cola had to know their “It’s Beautiful” paid tribute to America’s diversity and knew it would cause controversy. It also makes Pepsi drinkers seem like bigots.

 

Well I think that’s enough to make the perfect Super Bowl commercial. If you’ll excuse me I’m going to go write a script where Mark Wahlberg and his trusty Pitpug ride time traveling robot dinosaurs back to the 90’s  all while making social commentary on fracking. Oh and David Beckham will be in his chones in every shot. To see this and every other Super Bowl commercial head on over to YouTube.

 

BOLO 2013 Conference

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BOLO 2013 – [boh-loh] – Be on the lookout

Agency focused Digital Marketing Conference – October 13-15, 2013

Don’t just think outside the box. Burn it. Then blaze a new trail.


Ad 2 Reno is proud to announce that we’re partnering with BOLO 2013.  To celebrate we are giving away a free voucher for the event!  Check out our Facebook for all the details. Here’s all you need to know about BOLO 2013!

BOLO 2013 will take place October 13-15. Agency leaders, they’re ready for you.

BOLO has become known for presenting out-of-the-box ideas that actually work. This year, BOLO is taking that to the next level, giving you the special opportunity to be a leader in the revolution that is changing the game of marketing; as best-selling author Jay Baer puts it, “help, don’t sell.”

As marketers are moving away from “like,” and towards “love.” They no longer yell; they have real conversations. “Good enough for most” is becoming “great for this specific group.” And they’re all welcomed and needed changes.

BOLO 2013 will present a mix of current thought-leaders and up-and-coming digital marketing visionaries to give you a fresh yet grounded perspective on how to move your agency forward into the next stage of marketing evolution. Speakers include:

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  • Alan Schulman, Chief Creative Officer, SapientNitro

  • Tim Malbon, Founding Partner, Made by Many

  • Gareth Kay, Chief Strategy Officer, Goodby, Silverstein, & Partners

  • Case Study: Bailey & Lauerman – AdAge 2013 Small Agency of the Year

  • John Gagnon, Bing Ads Evangelist, Microsoft

  • …and many more

 

What makes BOLO awesome?

  • Emphasis on the needs of small to mid-sized agencies

  • Networking with industry pro’s

  • New perspectives on current issues

  • Stellar Bing hosted opening night party – Get your cocktail on!

  • Held at the delightfully retro and hip Hotel Valley Ho in Scottsdale, AZ

 

For more conference info check: BOLOConference.com

 

This past weekend I went to camp, WordCamp that is. Reno-Tahoe WordCamp promised that I would leave having learned something new, and I gotta say they delivered. I learned about plug-ins, widgets, helpful tools, coding. I also learned how crappy one can feel when one forgets to take allergy medicine for two days in a row. Perhaps the most important thing I learned is the importance of putting pen to paper and hash out a plan.

From designers to developers to everything in between, mostly everyone stated the importance of planning before starting out on a WordPress adventure. I think WordCamp speaker Russell Aaron said it best, “Changing Post-It notes is much easier than changing code.” Remember folks, work smarter not harder.

"I'm going on an adventure!  But first I have to get Post-It notes"

“I’m going on an adventure! But first I have to get Post-It notes”

Writing things down and having a plan will not only make your life easier but keep you focused on the most important thing for an ad professional, focusing on your client’s customer’s needs. If you keep focused on that more often than not you will have a successful product. Another speaker, Chris Lema, argues this point. Sometimes you ignore the needs and focus on the tools. Without a written plan one is more likely to meander from the needs to the tools. Developer or designer writing stuff down usually means that your first plan is the best plan. Meaning you’ll more likely be focused on the important stuff for your client and not the awesome tools offered by WordPress (let’s face it some of them are pretty awesome).

Well that’s what I found to be the most important thing I learned. Not to say that it’s the unanimous best thing everyone learned. I can only speak for myself. Part of the reason is that I’m a bit of rookie in WordPress (I can’t read code to save my life). You gotta learn to crawl before you walk, unless you’re my niece then you learn to walk before you learn to crawl.

I would like to thank everyone who was involved with WordCamp. All the organizers, speakers, volunteers, etc. It was extremely insightful and fun. I really learned a lot. All that’s left to say is: “When is the next WordCamp!”

The big game is finally over and with it so are some very memorable moments: The Niners almost pulling a miraculous comeback. The shortest Beyoncé concert complete with the shortest Destiny’s Child reunion ever. Joe Flacco dropping the F-bomb to cap off the night. Still what most people will talk about today at the water coolers will be the ads (the blown pass interference call will be a close second). During that conversation the subject of “who had the best ad?” will eventually come up. Well I’m here to tell you who had said ad.

Oreo had the best ad. Plain and simple. It was really no contest. Before it’s Whisper Fight ad Oreo had around 2,200 Instagram followers. Shortly after the ad air its followers sky rocketed to 20,000 and is now reaching 30,000 followers (Thank you Mashable for those stats). Even so this wasn’t the best ad of the night. Their best ad wasn’t even featured in the Super Bowl.

Quick! What was the most memorable thing at the game? If you answered the power outage give yourself a pat in the back. While the network scrambled to fill time by showing Rave’s highlights and I scrambled on continuing Ad2 Reno’s #Ad2SB tweet chat going, Oreo released this little beauty.

Instantly our Twitter feed changed from “who forgot to pay the electric bill jokes” to everyone sharing this. Sure some other companies did the same thing but this got the most reactions. I wanna say that this was more talked about than any other Super Bowl ad. Sure it benefited from a freak incident that gave it the spotlight for thirty minutes, but all other advertisers had the same opportunity. The difference was that Oreo not just pounced on it but made the perfect ad to along with the situation. In other words they killed all other competitors. Their ads completed what they set out to do. Sky rocket Instagram followers, BOOM! Done. Have thirty minutes of people talking about your product, BOOM! Done. Ladies and gentlemen say hello to the lights out winner of Super Bowl Sunday, Oreo.

One last thing, I would like to thank everyone and all Ad2 chapters that tweeted with us. If you want to see all Super Bowl ads like the Whisper Fight check them out here.