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Here are a few things that should not be in any press release:

  • Do not use all capital letters to emphasize anything. IT COMES ACROSS AS UNPROFESSIONAL AND LIKE YOU ARE SHOUTING AT THE READER.
  • Avoid grammatical errors.
  • Don’t send out a press release lacking content and substance. There has to be news in a press release for it to make the news.
  • Don’t write an advertisement, or use promotional/fluffy language. Stick to the facts. It will give you much more credibility.
  • Using the words “you”, “I” or “we” outside of a quoted statement, is not appropriate. It will make your press release sound like it was written with a biased voice, and it will have to be edited out before running in a publication. Save a reporter the extra work. You want to make it as easy as possible for them to run it verbatim.

About the Author

- I am a recovering adrenaline junkie turned tech geek - I started out as a breaking news reporter and have since dove headlong into the wondrous world of website design, marketing and multimedia production.