Press releases don’t have to be for media-eyes-only. Many organizations increase their audiences and website traffic by also posting the information to their website or blog.

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According to HubSpot, Inc., developer of the popular website analysis tool, WebsiteGrader.com, businesses that blog at least 20 times per month generate five times more traffic than those that only blog a few times per month.

To maximize your benefits from writing a press release, it’s best to write for two audiences – those interested in your press release’s information and the search engines that deliver the information to those who search for it.
Start by asking yourself, “If I were to look for this information online what words would I type into a search engine like Google, Bing or Yahoo?”

You can also compile a list of preliminary keywords using research tools such as WordTracker, Keyword Discovery or Google Keyword Tool. To get an idea of how popular a keyword or phrase is, view the average number of global monthly searches it receives.

Then strive to use those words in headlines, bolded text, url addresses and page titles. Using your chosen keywords in those contexts can encourage search engines to rank your page as more relevant for that keyword or phrase.

That’s a good start, but there is always more that can be done to improve your pages’ rank with the various search engines. Here are more resources for additional steps you can take:

  • SEOMOZ’s cheat sheet provides more techniques for optimizing your site for search engines. Click here to download it.
  • For Google’s Search Engine Optimization Starter Guide, click here.

About the Author

- I am a recovering adrenaline junkie turned tech geek - I started out as a breaking news reporter and have since dove headlong into the wondrous world of website design, marketing and multimedia production.

Maximize the Benefits of a Press Releases by Writing for Online Comment

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